Parents, Schools & Data 

- Rapid Collaboration and Creation   

 

THE OBJECTIVE 

The U.S. Department of Education and the Data Quality Campaign hosted technical experts, subject matter experts, state leaders, parents, and other stakeholders for two days of sketching, prototyping and building solutions to help states design family-friendly approaches to report cards that make school data more transparent and accessible.


THE OUTCOME

Our team, the New Norm designed a report card that was based on parents' values and allowed them to drill down into information in an intentional and accessible way. We won the Best Overall Design and the Best Data Visualization awards. 

 

 

  

 

Parents, Schools & Data 

- Rapid Collaboration and Creation   

 

THE OBJECTIVE 

The U.S. Department of Education and the Data Quality Campaign hosted technical experts, subject matter experts, state leaders, parents, and other stakeholders for two days of sketching, prototyping and building solutions to help states design family-friendly approaches to report cards that make school data more transparent and accessible.

 

THE OUTCOME

Our team, the New Norm designed a report card that was based on parents' values and allowed them to drill down into information in an intentional and accessible way. We won the Best Overall Design and the Best Data Visualization awards. 

 

 

  

 

Parents, Schools & Data 

- Rapid Collaboration and Creation   

 

THE OBJECTIVE 

The U.S. Department of Education and the Data Quality Campaign hosted technical experts, subject matter experts, state leaders, parents, and other stakeholders for two days of sketching, prototyping and building solutions to help states design family-friendly approaches to report cards that make school data more transparent and accessible.

 

THE OUTCOME

Our team, the New Norm designed a report card that was based on parents' values and allowed them to drill down into information in an intentional and accessible way. We won the Best Overall Design and the Best Data Visualization awards. 

 

 

  

IMG_4066

 

LEARNING FROM THE STAKEHOLDERS. 

This design challenge was unique in that all the stakeholders were already in the room. We had just a few hours to try and speak to as many of them as we could, and learn as much as we could. We quickly learned that learning and making can happen at the same time.  

Since this was a hackathon, time was extremely limited. We basically were speed dating stakeholders, trying to synthesize insights and learnings, and then translate them into a cohesive concept all in a few hours. Although stressful, this allowed for rapid collaboration, ideation and testing which allowed us to immediately incorporate multi-stakeholder feedback. Copious amounts of post-its, food and caffeine was consumed.   

 

 

 

LEARNING FROM THE STAKEHOLDERS. 

This design challenge was unique in that all the stakeholders were already in the room. We had just a few hours to try and speak to as many of them as we could, and learn as much as we could. We quickly learned that learning and making can happen at the same time.  

Since this was a hackathon, time was extremely limited. We basically were speed dating stakeholders, trying to synthesize insights and learnings, and then translate them into a cohesive concept all in a few hours. Although stressful, this allowed for rapid collaboration, ideation and testing which allowed us to immediately incorporate multi-stakeholder feedback. Copious amounts of post-its, food and caffeine was consumed.   

 

 

IMG_4059
IMG_4062

 

OUR SOLUTION: PARENT-CENTERED DESIGN.

State educational agencies and local educational agencies (or school districts) are required to prepare and disseminate report cards that include more than 2,000 data points about their public school systems available to families. Our goal with this design challenge was to create a landing page for these report cards, that made the data visually appealing, easy to interpret and navigate, and encouraged deeper exploration of the data.

Speaking to our various stakeholders, we began with identifying the various values that parents found important and decided to make that the focal point of our design i.e. we decided to use parents' values as the compass of our process.  

 

 

Artboard 1



OUR DESIGN GOALS.

Our decision-making framework, much like our final design was driven by our own values. Our driving goal was to use data to promote transparency and equity. We decided to do so in the following ways:

1. We wanted to use data to inform parents, develop their sense of agency and move them from awareness to action.
2. We also wanted to use data to show school’s progress over time, and hold them more accountable.
3. We decided to illustrate values by using abstract icons to encourage open interpretation and prevent bias and associations around use of icons and color.
4. We focused on indicators (e.g., chronic absenteeism) which help examine equity and disparities.


 

Artboard Copy

 

 

FINAL OUTPUT

Our final output for this challenge was creating a functional prototype that communicated our final designs. We designed the minimum number of screens that would best communicate our vision, and made those functional through the click-through prototype. Ideally, we would have loved to make a fully-functional design, however seeing that we were a team of 3 designers, coding was not our strong-suit. Instead, we used the time to test multiple iterations of our wireframes with multiple stakeholders. 

Click here to view our prototype!  

 

 

 

...

This was one of my first hackathon projects, but I think it was also one of the most rapidly collaborative projects that I have been able to work on. From being able to work directly with all the stakeholders in a single room, to dividing and conquering with my teammates, based on our individual strengths - it was two days of doing the design process "right" i.e. a collaborative and trust-based process. 

It also opened my eyes to the world of data, especially in spaces like education. We must ask ourselves questions like where are we getting data from, why are we collecting it, what are we showing - and more importantly, what are we NOT showing? Data transparency and accessibility is something I feel strongly for, and this project allowed our team to get our feet wet and start thinking about the ethics of using data. After all, data is human. 


 

 

 

SPONSOR / DURATION

DEPT. OF EDUCATION AND DATA QUALITY CAMPAIGN

2 DAYS

 

 

 

SPONSOR / DURATION

DEPT. OF EDUCATION AND DATA QUALITY CAMPAIGN

2 DAYS


 

SPONSOR / DURATION

DEPT. OF EDUCATION AND DATA QUALITY CAMPAIGN

2 DAYS

 

 

TEAM

RUTVI GUPTA

JESSICA PANICOLA

UMILA SINGH

 

TEAM

RUTVI GUPTA

JESSICA PANICOLA

UMILA SINGH

 

 

TEAM

RUTVI GUPTA

JESSICA PANICOLA

UMILA SINGH


 

ROLE

WIREFRAMING

IDEATION

UI/UX 


 

 

ROLE

WIREFRAMING

IDEATION

UI/UX 


 

ROLE

WIREFRAMING

IDEATION

UI/UX 


 

NEXT PROJECT

Mapping the Margins

 

NEXT PROJECT

Mapping the Margins

 

NEXT PROJECT

Mapping the Margins

 

NEXT PROJECT

Mapping the Margins

 

 

 

NEXT PROJECT

Mapping the Margins